• Spearheading critical UI/UX initiatives across both the legacy JavaSwing platform and the strategic transition to WebUI and Mobile platforms. Led the charge in enhancing Enfusion’s WebUI and comprehensively restructuring the software’s user experience and interface, ensuring a modern, intuitive, and consistent design language. 
• A primary contribution was the conceptualization, development, and deployment of a robust Design System, incorporating Enfusion’s brand themes to standardize UI components and accelerate development cycles. Directly responsible for leading the design and implementation of revenue-generating features, including:

∙ The Portfolio Workbench, enhanced with an integrated Risk feature.
∙ A fully restructured Mobile application.
∙ Optimized Order Forms.
∙ Modular Setting Modules.
∙ A new Compliance Association feature.
∙ An insightful Analytics Dashboard.

• These key features, designed under leadership, have generated over $5 million in new client revenue. Excelled in a globally distributed environment, collaborating effectively with teams in Ireland, China, England, and India to deliver high-quality, scalable solutions.

• Lead a re-brand on the digital platform while migrating across different CMS platforms.
• Implemented an entirely new booking engine with user testing and progressive disclosure methodologies.
• Initiating and maintaining a web and app cross-functionable design system through Adobe XD, Sketch, Zeplin, & Invision.
• Managing UX/UI designers and overseeing the design process; reviewing wireframes, user flows, visual designs, and advanced prototypes;
  Sizing projects with developers and product directors, helping contribute to digital roadmaps and quarterly planning.
• Planning and designing Great Wolf Lodge’s first mobile app, allowing guests to purchase entry tickets, book rooms, order food and giving them a direct messaging line to their hotels customer service for any assistance.
• Creating ‘Compass’, Great Wolf Lodge’s Design System that was used for web, mobile app, and email marketing campaigns. A source for truth accessible to any staff member that needed to know anything about Great Wolf’s digital vision.

• Directing the YMCA’s Nationwide Campaign for 2017, including print and digital materials for their Annual Solicitation, Year End Giving, and #GivingTuesday.
• Overseeing all design deliverables, making sure they are consistent to the vision of the Creative Director and Droga5, the outsourced agency for the YMCA.
• Supporting designers by designing web and print concepts for upcoming events and campaigns.
• Assist with ‘creative’ training of outsourced designers; maintaining creative and production files of all assigned jobs, including history, work samples, and tear sheets

• Help advise and direct the re-branding from GS Bank to Marcus by Goldman Sachs.
• Provide concept, design and practical art application, working with internal and external clients and other artists/designers to accurately complete each brief.
• Designing animated homepage banners for GSBank.com and coordinating with the project manager to sync them with acquisition banner ads on third-party websites.

• Directing all design projects for the organization along with affiliated campaigns and coalitions.
• Sole designer for all digital and print designs, including email campaigns, digital advertising, annual and mid-year reports, etc.
• Branding the annual AIDS Run Walk Chicago & World of Chocolate that generates over 6 million in
  fundraising each year.

• Clarifying client goals; defining functionalities. Coordinating site content uploads with client content teams; setting up icon libraries, banners, media galleries, etc.
• Presenting Wordpress workshops with content teams.
• Retouching, and manipulating photos for websites.
• Assisting in UX flowcharts, and setting up user personas for clients.