Role & Responsibilities

Event Creative Director

I lead the Creative Direction for AIDS Run Walk 2016. Taking a unique approach to this event, and really taking advantage of all of the photography that AFC had from past Run Walks. This is the first time we branded a theme with the event, ‘#BandTogther’.

Managing Designers

AIDS Foundation was able to provide me 4 talented design interns that were able to take my initial designs and apply them to all platforms. My job was to oversee the consistency and design criteria.

Concept Creator

Colored bands were a hit in the year previous. People loved them, so why not take that as an opportunity to create this year’s entire theme around it. Involving our participants as much as possoble.

Project Goal

Increase Engagement & Revenue from 2015

The ultimate goal this of course to surpass last year’s fundraising, but more importantly, involve our participants more. The hashtag #BandTogether trended in Chicago and thousands of people were more aware of what AIDS Run Walk was even after the event. Because donations still were being given months after.

Results Matter

$450,500

raised for the AIDS Foundation of Chicago

$50,000>

exceeding our goal from 2014.