Role & Responsibilities
Art Director
T2 holds a small social media campaign every year to announce sign-ups. This year I decided that the campaign needs to showcase more than just a photo of a runner in the Chicago marathon.
Communicating the Revamp
Even with a lot of push back, I was able to get the message across that there is so much opportunity to grow with better branding and visuals.
Concepting and Designing
Working with the photography from John Gress. I was able to create a collage that invoked individuality and teamwork at the same time.
Project Goal
T2 Goal
The overall goal was to generate excitement through a well-branded campaign that eventually would lead to more registered runners and more money raised for AFC. The goal was overwhelmingly met.
Results Matter
40%
Increase in participants from the previous year.
$37
Raised for AFC with this campaign.
Promotional Imagery
Taking the photos that Chicago photographer John Gress had taken at previous Chicago Marathons with T2 and creating something magical.
